Dr.Perkz — Brand Identity
Dr.Perkz — Branding
A full identity for a fresh brand — logo, color, typography and the rules that let it flex from packaging to social without losing its character.
Dr.Perkz needed an identity with personality baked in — confident, a little playful, and instantly recognizable at thumbnail size.
System
The identity was built as a kit of parts: a wordmark with a distinctive quirk, a tight palette, and typographic rules strict enough to keep things sharp but loose enough to have fun.
