Dr.Perkz — Branding — Jarvis John

The problem

Dr.Perkz launched as the first platform in the market to reward people for aesthetic and dental treatment. Being first is a gift and a problem: no category look to borrow from, and no one to be mistaken for. It had to read as healthcare you trust and a reward you want, at the same time.

What I did

Built the identity around one shape doing double duty — a heart cut like a gem, with a doctor's signature looped inside. Care and value in a single mark. Then a palette that refuses to look clinical, and a full set of rules so it holds together everywhere they turn up.

Lowercase, evenly weighted, one edit — the full stop becomes a heart, so the name signs itself.

Cherry red is the reward, deep teal is the clinic. Burgundy, green and gold step in when a third voice is needed.

Dr.Perkz symbol — a cherry red diamond-cut heart with a white cursive dr looped inside — A heart cut like a gem with a doctor's signature looped inside — care and value in one mark.

Outlines and anchor points — the wordmark checked curve by curve

The book — spacing, misuse, type and lockups, so it survives other people's hands

Row of white line icons on alternating red and teal tiles — a medical shield, a patient, an info mark, an app download, a handshake, a lightbulb and a megaphone — One weight, one radius, hearts instead of dots

Grid of Dr.Perkz social templates in red, teal and white — did-you-know facts, app feature announcements, a hiring post and patient testimonials held inside heart-shaped crops — Templates, not one-offs — the shape does the layout

Dr.Perkz stationery mockup — letterhead on a clipboard, a red enamel mug and a white tote bag printed with the heart symbol — Stationery, mug, tote — the mark at three different sizes

Dr.Perkz app and website shown on a phone and tablet beside heart-shaped die-cut business cards in cherry red — App, site, and a business card cut to the shape of the mark