I was assigned to design a new theme & guidelines to be used for Lulu's various promotional activities across GCC. Lulu being one of the largest retail company in the middle east, needed a fresh look and feel to communicate their promotions through in-store and digital platforms.
Person wearing a face mask shopping for fresh vegetables with a green basket in a grocery store.Color palette displaying Lulu's brand colors with primary colors green, red, yellow, blue, and white and secondary colors including black, light green, pink, cream, light blue, and light gray.Typography guide showcasing English font 'Chypre' with heading size 48pt, subheading 22pt, and body text, and Arabic font 'Tajawal' with heading size 50pt and subheading 24pt, including font size scales and descriptions in both languages.A colorful pattern of stylized icons representing everyday objects such as headphones, gloves, a game controller, a laptop, a camera, bottles, a printer, and food items in blue, green, red, and yellow colors.
Man wearing protective mask, hairnet, and striped apron holding a large fresh fish in a seafood market.
Hand holding a bottle of LuLu Fresh pure and natural orange juice with lemons and limes in the background.
Woman wearing a blue uniform, face mask, and blue gloves standing indoors with folded hands.
Animated illustration of a delivery truck moving parcels with a clock symbol indicating quick shipping.
Animation of a 3D globe rotating with colorful regions and connecting lines representing global communication or network.
Animated red background with yellow numbers 10, 15, and 20 next to icons of gloves, toilet paper, fish, detergent, and a battery.
Collage of product promotions including Versace perfume, Lenovo laptop, Nestle Cerelac infant cereal, Tide detergent, and iPhone 13 Pro with colorful discount banners.Spacious supermarket produce section with various fresh vegetables like carrots, cucumbers, onions, and tomatoes, several shoppers, and bright yellow SUPERSAVER signs.Horizontal stripes in green, black, red, and yellow from left to right.
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